Rim Going out of Business

Rim Running into the "Death Spiral"?

 

Article: Huff Post Business

Published: 07/03/2012

Article Writtin by: David Friend

 

 

Summary:

 

Reaseacher Thorton Heins declares that "there is nothing with wit the
company as it exists right now"

 

        Reaseach Thorton Heins explains Rim on short term prospects, we can slide through. Just a week ago RIM stunned the market with its vital new software the BlackBerry 10 operating system. This new software will be RIM's chance to save the company. At the moment the company is trying to buy some time, sadly it turned out that 5,000 employes to lose their jobs because of RIM's downfall.

          On top of that it's stock decreased 10 cents, now floating at $7.44 at the Toronto Stock exchange. It turns out Heins supports the company by saying, that they are still doing very well in most countries and that RIM will not fall into the Death Spiral. Anylists estimate that it will be a bumpy road for the company and that it is most likely that they will not survive. Thorton explains that they will launch the BlackBerry10 in 2013, as for the meantime the only chances they will have are from the consumers of other countries where Blackberry is just being introduced to them.

 

Opinion:

 

      In my point of view, I think that this is a stuck in the mud for RIM. In the past Blackberry's software deeply dissapointed me. Honestly I love the model of the phones, I thought it looked magnificient, it was a fairly cheap phone along with some contracts. In fact I was about to get the new Bold 9900, but what I care about the most is the interior part of phones. Of course the phone must be aesthetically pleasing, but would you rather have a brand new ferrari with the lights not working, or the clutch broken? Of course not, the interior and the exterior of phones must be balanced out and that is why I think Iphones are more popular then Blackberries. Blackberries used to be amazing untill their were some very defective issues in the software. BBM on Blackberries was a huge hit, but once the software started going down the drain that is when RIM lost it and the consumers started switching phones.